Performance fraud, unpacked
Performance fraud targets both web and mobile environments — but what is it? How does it work? What does it look like? Knowledge is power, so take a look at this animated gallery of web and app-based fraud techniques and gain control.
![Hero Graphic](/wp-content/pf-assets/static/home-hero-c4af5e2fe8b6835d7e43b76f2d5d9e7a.png)
Web attribution fraud
Lead gen fraud
Install attribution fraud
Install fraud
mobile
Install attribution fraud
Unscrupulous partners exploit advertisers’ cost-per-install (CPI) campaigns by stealing or fabricating credit and then collecting revenue for driving an app install.
![Install attribution fraud](/wp-content/pf-assets/static/install-attribution-fraud-06ff4c6510fb7b2f66a9716b34c84439.gif)