Performance fraud, unpacked
Performance fraud targets both web and mobile environments — but what is it? How does it work? What does it look like? Knowledge is power, so take a look at this animated gallery of web and app-based fraud techniques and gain control.
Web attribution fraud
Lead gen fraud
Install attribution fraud
Install fraud
mobile
Install attribution fraud
Unscrupulous partners exploit advertisers’ cost-per-install (CPI) campaigns by stealing or fabricating credit and then collecting revenue for driving an app install.
Fraud techniques
Web fraud
Web attribution
Lead gen
