Performance fraud, unpacked
Performance fraud targets both web and mobile environments — but what is it? How does it work? What does it look like? Knowledge is power, so take a look at this animated gallery of web and app-based fraud techniques and gain control.
Web attribution fraud
Lead gen fraud
Install attribution fraud
Install fraud
mobile
Install fraud
Bad actors game advertisers’ CPI campaigns by collecting revenue for driving suspicious app installs where installers have zero intention of actually using the app.
Fraud techniques
Web fraud
Web attribution
Lead gen
