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Free course

Optimize: Affiliate and Partnerships Industry Training for Partners – Associate Course

Once you’ve secured your partnership, you’ve got to pull out all the stops to make the most out of it. In this free course, you’ll learn what optimization is all about.


Who is this for?


What you'll learn

Course overview

In this course, you’ll discover how partners can optimize their affiliate partnerships with brands.

PXA’s Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Elizabeth Hoover, Associate Director of Partnership Development at DMi Partners, discuss metrics, KPIs, and other concepts that are crucial for thriving partnerships.

 

By the end of this course, you will be able to: 

  • Understand KPIs and what they mean.
  • Identify data granularities.
  • Analyze data within reporting.
  • Create post-campaign recaps for external use.
Course details
4
Lessons
4
Videos
12
min
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Course curriculum

1
Introduction
1.5 min
Laura Press
Instructor

Meet Laura Press and Liz Hoover, who will teach you what you need to know to successfully optimize your partnerships.

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2
KPIs and What They Mean to You
1.5 min
Laura Press
Instructor

In this lesson, we discuss what key performance indicators (better known as 'KPIs') are and how they affect your partnerships.

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3
Identifying Data Granularities
5 min
Elizabeth Hoover
Instructor

KPIs are one thing, but what do they mean in terms of data, and how can we use them? We answer this question in this lesson.

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4
Analyzing Data Within Reporting
1.5 min
Laura Press
Instructor

Now that we have our data, we need to understand the story it's trying to tell. In this lesson, we explore how to analyze data.

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5
Creating Post-Campaign Recaps for External Use
2.5 min
Laura Press
Instructor

Once you understand what your data means for you, you can use it to create a report to show your partnered brand the value you bring to the partnership. Find out how in this lesson.

Start learning