Free course
Optimize: Affiliate and Partnerships Industry Training for Partners – Associate Course
Once you’ve secured your partnership, you’ve got to pull out all the stops to make the most out of it. In this free course, you’ll learn what optimization is all about.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who want to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Course overview
In this course, you’ll discover how partners can optimize their affiliate partnerships with brands.
PXA’s Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Elizabeth Hoover, Associate Director of Partnership Development at DMi Partners, discuss metrics, KPIs, and other concepts that are crucial for thriving partnerships.
By the end of this course, you will be able to:
- Understand KPIs and what they mean.
- Identify data granularities.
- Analyze data within reporting.
- Create post-campaign recaps for external use.
Course curriculum
Meet Laura Press and Liz Hoover, who will teach you what you need to know to successfully optimize your partnerships.
Start learning In this lesson, we discuss what key performance indicators (better known as 'KPIs') are and how they affect your partnerships.
Start learning
KPIs are one thing, but what do they mean in terms of data, and how can we use them? We answer this question in this lesson.
Start learning Now that we have our data, we need to understand the story it's trying to tell. In this lesson, we explore how to analyze data.
Start learning Once you understand what your data means for you, you can use it to create a report to show your partnered brand the value you bring to the partnership. Find out how in this lesson.
Start learning