Free course
Engage: Affiliate and Partnerships Industry Training for Partners – Associate Course
Affiliate program contract secured! Enroll here to learn about partners’ next steps for engaging with their brands in their partnership.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Course overview
While securing a contract is a huge victory in itself, there is still more to do to kick off your partnership in the most successful way possible.
In this course, PXA’s Head of Affiliate and Partnerships Education for Publishers, Laura Press, as well as special guest Michelle Morgan, Senior Director of Publisher Development from Acceleration Partners, will lead you through the Engage phase of the Partnership Life Cycle and what to do after you’ve joined a brand’s affiliate program.
By the end of this course, you will be able to:
- Explain your business model to brands and how you are driving traffic.
- Determine how to conduct a call with your partnered brand.
- Use your soft skills to enhance your relationship with your partnered brand.
Course curriculum
Meet Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Michelle Morgan, Senior Director of Publisher Development from Acceleration Partners. Together, they reveal the best ways to navigate the Engage stage of the Partnerships Life Cycle.
Enroll now In this lesson, we discuss what you need to prepare before your first call with your partnered brand or agency.
Enroll now
In this lesson, we cover the basics of running a call with your partnered brand or agency, all the way from preparing an agenda to agreeing on partnership goals.
Enroll now In this lesson, we discuss the soft skills that you'll need to get the most out of your new partnership.
Enroll now