Free course
Influencer Partnership Strategic Planning Course
On to the first step in creating influencer partnerships—strategic planning! Enroll in this course for a hands-on journey into crafting goals and briefs, building campaigns, and all that jazz.
What you'll learn?
Course overview
Influencer campaigns can help support many of your channel and company goals. Having clear goals ahead of launching a campaign means you can plan an influencer campaign that best aligns with your KPIs. And once you’re all set with that, you’ll want to make doubly-sure that your influencer campaign fits within your budget. You’ll learn all about it in this course. We’ll also walk you through strategic influencer briefs and how to relay info about key campaign components to influencers.
By the end of this course, you will be able to:
- Create influencer KPI alignment.
- Formulate a scope of work.
- Build influencer campaign timelines.
- Amplify influencer content.
- Create budgets for influencer partnerships.
- Draft influencer briefs.
Course curriculum
Lesson description
Learn about the considerations to keep in mind when creating a scope of work document for influencer partners.
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Learn about the importance of defining a timeline.
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Amplification – learn about what it is, why it's a useful tool and how to plan for it.
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A brand needs to know how to draft a budget and navigate all the variables involved. Learn more here!
Start learning A quick recap on everything that was covered to do an influencer brief.
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