Free Course
Managing and Tracking Influencer Programs Course
Influencer campaigns have tons of moving parts. You don’t want to confuse yourself or your partners, so you’ve got to keep things nice and organized. Enroll in this course to learn how to manage these finicky details.
Who is this for?
What you'll learn?
Course overview
This course will walk you through the end-to-end cycle of campaign execution and all the nuts and bolts of a successful campaign. You’ll first learn about the initial steps in the cycle: casting and recruiting influencers who jibe with company goals, and negotiating talent rates. After that, you’ll explore options for product fulfillment and how to make sure your influencers’ content is making use of the appropriate tags and articulating disclosures.
By the end of this course, you will be able to:
- Cast and recruit influencers.
- Define the steps involved in casting and recruiting influencers.
- Undertake product fulfillment and content creation.
- Post and monitor content.
Course curriculum
Choosing the correct partner is crucial to a successful partnership. In this lesson, we will discuss casting and recruiting influencers, as well as the different channels you can employ to recruit partners.
Start learning
In this lesson, we will cover the actual negotiation and contracting process. Some influencers will sign on to your partnership immediately and agree to the full deliverables, usage, exclusivity, and rates. But, it’s also common for influencers to negotiate their rates before agreeing to a contract. As such, we will also discuss some of the possible scenarios and solutions.
Start learning In this lesson, we will discuss the operations and logistics part of product fulfillment.
Start learning In this lesson, we will discuss content creation, which includes creating and approving content.
Start learning In this lesson, we will discuss what needs to be done after the content approval process. We will discuss some of the things you need to keep in mind such as checking content for mandatory tags and disclosures, performance tracking, and tracking initial sentiment and engagement.
Start learningTake a short quiz before moving onto the next section.
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