Free Course
Introduction to Influencer Partnerships Course
Influencers are totally in vogue. In this introductory course, you’ll learn who and what influencers are, plus behind-the-scenes info on what influencer partnerships really look like.
What you'll learn?
Course overview
In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.
By the end of this course, you will be able to:
- Define what influencers are.
- Distinguish influencer grouping factors and influencer tiers.
- Identify influencer partnership models.
- Discuss the relationship between influencers and company goals.
- Understand how influencers impact the shopping funnel.
Course curriculum
Learn about why this course matters.
Start learning Learn about influencers and how they can help your business.
Start learning Like most things in life, working with influencers comes with benefits and drawbacks. Let's take a look at these and how they might affect your brand.
Start learning An understanding of influencers' different grouping factors and tiers is essential for identifying the correct type of influencer for your brand or campaign.
Start learning The type of partnership you choose should reflect the goals you have set for your brand and for the influencer with whom you're partnering.
Start learning Let's explore a few more central concepts: Why you should choose influencer partnerships. How to translate your brand goals into measurable KPIs. Influencers' impact on the purchase funnel, and brand sentiment.
Start learning