聚力·共振·合创|iPX24 China 出海营销峰会 立即参与

Free course

Influencer Partnership Types and Content Formats

Influencer partnerships come in myriad forms, and it’s important to keep up with their evolution. Getting a grip on each partnership type will help you to create influencer campaigns that best support your channel and company goals. This course will explore various content types, like Instagram stories and TikTok posts, and how they can support campaign goals, as well as the relationship between influencer reach and rate.


Who is this for?


What you'll learn?

Course overview
  • Take an in-depth look at influencer tiers including megawatt, macro, mid-tier, micro and nano, as well as which tiers may be best to focus on for specific goals you’d like to reach
  • The relationship between influencer reach and the cost of working with influencers in a given tier
  • Niche categories and how they can target specific audiences, like tastemakers and insiders, fashion, beauty, and men.
  • Understanding all of the available content types, like Instagram stories and posts, TikTok, and others; and choosing the right content type for your campaign goals
Course details
3
Lessons
6
Videos
3
Quizzes
45
Min
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Course curriculum

Lesson 1
Influencer Tiers
13min
Bennett Jordan
Creator, Former Bachelorette Contestant
Bennett Jordan
Lesson description

In this lesson, we will revisit influencer tiers and grouping factors. We will engage in a more comprehensive overview of influencer tiers and how we work to align the right influencers with brands. We will also cover each tier and the relationship between rate and reach.

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Lesson 2
Influencer Niche Categories
10min
Bennett Jordan
Creator, Former Bachelorette Contestant
Bennett Jordan
Lesson description

Some influencers specialize in a niche or category. They are good to use when targeting a specific audience. These influencers are considered specialists in their particular topic. In this lesson, we will discuss the different influencer niche categories and good ways to leverage them in influencer partnerships.

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Lesson 3
Types of Influencer Content
22min
Bennett Jordan
Creator, Former Bachelorette Contestant
Bennett Jordan
Lesson Description

There are many different types of influencer content. In this lesson, we will look at seven different types of influencer content. We will also focus on finding the content that will work best for your influencer campaign.

Enroll now