FREE CERTIFICATION PATH
Affiliate and Partnerships Industry Training for Partners – Expert Certification Path
Expand your skills as a publisher with this free certification path! Discover the benefits of working with niche brands, how to prevent accidental fraud (and mend relationships when your safeguards fail), negotiation tactics for higher payouts, and impress your brands with piercing insights into performance metrics.
Who is this for?
Publishers
Who want to maximize their partnerships marketing skills.
Program managers
Who would like to have a strong understanding of the publisher's point of view in order to better manage seamless programs.
Affiliate managers
Who work closely with publishers and want to ensure the most fruitful outcomes for all parties involved in a campaign.
What you'll learn
Course overview
In this certification path, Laura Press, PXA’s Head of Affiliate and Partnerships Education for Publishers, and a host of special-guest industry pundits lead the way towards achieving your highest earning potential.
You’ll learn the finest details of working with niche brands, negotiation, effective growth management, fraud prevention, and campaign performance analysis with the help of KPIs and metrics.
By the end of this certification path, you will be able to:
- Apply strategies for conquesting for brands.
- Employ negotiation tactics to maximize profits for top-of-funnel publishing partners.
- Identify how to make the most of in-person events.
- Investigate the various non-traditional tracking methods and why you should explore them.
- Utilize techniques for maintaining compliance when using software promotional methods.
- Reflect on KPIs and metrics to identify and fine-tune growth opportunities.
Course curriculum
In this course, you’ll be guided through the intricacies of brand conquesting, when and why to consider working with niche brands, the pros and cons of utilizing affiliate subnetworks, and why you might want to turn down a partnership with a brand.
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In this course, you'll learn about insertion orders, as well as how to use affiliate networks and negotiation to ensure your payout rates are competitive.
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This course explores non-traditional tracking methods, how to build UTMS to effectively measure campaign performance, and the different mobile tracking options available for publishers to use.
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Here, you’ll learn about the diversity of promotional methods and how to expand your own, the secret to becoming a top-notch negotiator and brand expert, and how to reap the (plentiful!) benefits of in-person events.
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This course dives into the benefits of toolbar extensions and downloadable software, how to avoid non-compliance and manage fraud complaints, and what to do if your brand relationship is damaged.
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In this course, you’ll learn how to enhance your partnerships with sophisticated techniques using KPIs, metrics, quarterly business reviews (QBRs) and much more.
Start learningReady to test your knowledge? Take the exam. Once you've passed, you'll receive a downloadable certificate to share with your network!
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