Free course
Working with Lead-Based Partners
Need to expand your business and reach new customers? Enroll in this course to learn how to work with lead-based affiliates, determine their commission rates, and much more!
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Course overview
By now, you are probably familiar with different partner types. Let’s take a deep dive into lead-based partners and why they are so important for brands wanting to grow their customer base. This course is presented by Coady Joy, PXA’s Head of Affiliate and Partnerships Education, and Marc Rona, Vice President of Affiliate and Social Media Marketing at Hawke Media. They will show you how to maximize your relationships with lead-based partners.
By the end of this course, you will be able to:
- Explain what a lead-based partner is.
- Explain how to work with lead-based partners while avoiding fraud.
- Outline how to measure the success of a lead-based partnership.
Course curriculum
Coady Joy introduces our special guest, Marc Rona, and an outline of the topics you'll learn about in this course.
Enroll now Coady and Marc explain what lead-based partners are, how they work, and the wide range of verticals they can be effective for.
Enroll now Coady and Marc explain how to work with lead-based partners and ensure your partnerships are mutually beneficial. They also dive into maintaining the quality and integrity of your affiliate program through compliance, and discuss how to determine the commission rate for your lead-based affiliates.
Enroll now Coady shares some tips on how to measure the success of lead-based partnerships.
Enroll now